Design and Innovation

Creating what is needed but does not yet exist, so that the organization gains relevance and advantage in the emerging future security environment.

Strategic Design & Innovation (SDI) is a unique multi-disciplinary application of design in complex security contexts that refers specifically to the generation of novel and innovative tactical, operational, and strategic concepts in order to gain a competitive control or security advantage in complex and emergent security environments.

SDI targets a range of organizations seeking and requiring a position of advantage in an increasingly complex dynamic arena. Such organizations include:

  • the “profession of arms” (defense/military or security/public safety);
  • private commercial firms seeking to secure investments and/or profits;
  • non-governmental organizations striving to produce and deliver a service of value to society;
  • other governmental entities—ranging from emergency management to public health, transportation, commerce and agriculture, or a host of governing policy-making bodies.
  • SDI is interested in more than just survival and adaptation, but rather emphasizing the role of ‘change agent’ – the driver and/or influencer of change – wherein the organization becomes the dominant actor who everyone else is chasing or adapting to.

How does it benefit a client?

SDI supplies the means through which your organization will be able to successfully compete, find, and secure advantage against a range of competitors, rivals, threats, and/or adversaries… all of whom are jockeying for dominance and/or an impact-producing position in the environment.

In the present and evolving security environment, for organizations discovering that established methodologies and practices are no longer sufficient alone against the complex, dynamic, oftentimes volatile and uncertain or ambiguous challenges, SDI develops and provides the much-needed disruptive thinkers who can supply novel concepts, actions, organizational transformation, or emergent security approaches to combat these challenges and provide future relevance and/or advantage to the organization.

SDI helps organizations understand and answer questions of why what used to work well no longer does; why things that were never issues before (or previously unimagined, undeveloped, or unprecedented) are suddenly now causing chaos, confusion, and/or institutional hesitation on what/how/why to transform; and how to regain competence, relevance, and/or influence.

SDI develops, produces, and fosters reflective practitioners and change agents within the organization, who can guide and transform the organization beyond the status quo or mere adaptation and/or survival in the security environment.

SDI helps organizations avoid the pitfalls and perils of failing to intentionally ‘design’ beyond simply ‘adapting’ which results in:

  •  Forfeiting the advantage to rivals, competitors, and/or adversaries;
  • Being reactionary, chasing and adapting to others’ acts of design and innovation;
  • Struggling to produce favorable strategic outcomes.

What to do if a client wants more info?

For more information on CAG’s Strategic Design & Innovation (SDI) services download the Security Design Services info flyer and contact us at [email protected]; or contact Jim Wetzel, SDI Program Director, at [email protected].

Download the Strategic Design Services Flyer below:

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